Social Media (Snapchat)

snapchat

Snapchat is a instant messaging software that allows users to send texts, pictures, post videos, and receive videos that are no longer then 10 seconds. Once the video is gone, it is gone forever. They added a replay feature if you want to review what one of your friends have sent you, but you only get one-per-day and have to pay for more. It also allows users to post videos or pictures to their story which only stays up for 24 hours and is gone after that. It was created by Stanford students Evan Spiegel, Bobby Murphy, and Reggie Brown. Snapchat now has 7 billion daily video views, amazing. Facebook offered to buy them for 3 billion, but they declined the offer.

What is Snapchat good for? 

  • —Keeping others aware of your daily adventures or lack thereof.
  • —Sending quick pictures that you may not want saved (People can still screenshot so be careful!).
  • —Checking if your significant other is sending more snaps to someone that isn’t YOU.
  • —Text Messaging
  • —Phone Calling
  • —Video Calling
  • —Unique photo/video filters to set you apart from the rest of your Snapchat competition.
  • —Keeping up to date with News from around the world.
  • —Sending money (like for special photos).
  • —There are no upstart journalists.
  • —No Snapchat natives with their own slant on the news.
  • —Can’t redirect users to the publishers site.
  • —Lacks metric-tracking capability.
  • —Created for selfies and videos, not news.

Snapchat in news business:

  • —Reach the younger audience.
  • —Show behind the scenes look.
  • —Get real one-on-one engagement.
  • —Easy to partner with influencers.
  • —Prove how cool you are.

Journalists using Snapchat: 

  • —Matt Dornic: CNN
  • —Melody Kramer: NPR (Nat’l Public Radio)

Why should media companies pay attention to Snapchat? 

  • —It’s fresh and new.
  • —Numbers: 100-200 Million.
  • —Younger demographic.
  • —Easily Understandable.
  • —Viral capabilities.
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Social Media (Periscope)

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Twitter recently added a product extension to its catalog. Making itself more relevant then it already was. The owners of Twitter decided to buy an app that allows individuals to become more “in the moment”. This is where Periscope comes into play. Periscope is a live video streaming application for IOS and Android. It was developed by Kayvon Beykpour and Joe Bernstein. The two came up with the idea while traveling abroad in 2013. He wanted to see about the protests that were happening in Istanbul. He could read what was going on, but he could not see, and that is what sparked the idea behind Periscope. They started the company February 2014, and Twitter acquired in 2015.

What is Periscope good for?

  • Periscope is great for journalists. Especially those that are on the go. You can live stream stories and get a conversation started anywhere you are.
  • Finding and speaking to you target market.
  • Letting your audience know who you are.

Can Periscope empower journalists?

  • It can!
  • But only if used correctly.
  • Picture mainstream media picking out the pieces of what they think composes a great story… Now, picture journalists of the people, like yourselves, reporting and spreading the whole, real truth.
  • Remember people, this is LIVE.

Tips for Periscope users:

  • Be consistent.
  • Interact.
  • Quality (examples: lighting/no shadows, steady hand, clear voice with minimal background noise).
  • Report on what YOU are interested in,
  • Always include a photo, a bio, and a link to your website.
  • Good at multitasking.
  • Don’t use this if you are trying to stream a live or paid event. That is where the app has been having a bit of trouble with.
  • Do not apologize (I’m sorry….whoops sorry, oops sorry!) Unless you actually offend a follower
  • Do not keep going if you aren’t picking up any views. Start over with a fresh & catchy title.

GPB News

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GPB stands for Georgia Public Broadcasting. The broadcasting company has many different target markets aimed at a variety of age groups. From infants to liberal adults. The mission of GPB is to educate, entertain, and inform. Georgia Public Broadcasting creates content and experiences that are “worth sharing”.

The production studios are in the heart of Atlanta. It is located in Midtown, just fifteen minutes away from the airport. It is a high-production facility and it was designed to be a benefit for the community.

The studio is easy to use with great accessibility. The studio design is very spacious and they have a parking lot dedicated to free parking for the production fleet.

They have six studios. Studio A,B,C,D,E,and J. Each studio is equipped with HD control rooms, sprawling atrium, outdoor terrace, and a regal boardroom.

Social Media (LinkedIn)

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LinkedIn is a social networking site designed specifically for the business community. The goal is to allow registered users to connect and establish networks with people they know and trust professionally. Back in 2012, LinkedIn made the endorsement process much easier than it had been in previous years. The tool provides credibility, it is a networking tool for online marketers and it shows that you care about the people that work with you. Great for building your professional brand and engaging your professional network. As with any other social media outlet, it is important to stay tuned in to your LinkedIn profile. It is reccomended that you download the app onto your phone if you are able. The application allows for you to get consistent notifications that can be silenced. Make sure to check your LinkedIn profile 2-3 times a week and keep your profile updated to achieve proper balance of the media tool.

How To Guide

  • Load a Resume with the “add experience” tab
  • Use your most relevant experience in your targeted field (i.e Retail versus broadcasting jobs)
  • Use “professional” name
  • Profile Photo: Relatable profile photo (should look like you, take up 60 percent of photo, and wear what you would wear to work)

How To Make Connections 

  • Post status updates daily.
  • Engage with your connections’ updates.
  • Personalize connection requests.
  • Add your LinkedIn URL to your email signature.
  • Join and participate in groups.
  • Add keywords to your profile.
  • Post content to LinkedIn’s publishing platform.

Tips For LinkedIn Group Usage

  • It is suggested to focus on 3-5 groups.
  • 2-3 times a week.
  • Focus on the most popular discussions and give feedback to comments.
  • Graduate to starting your own discussion.
  • Encourage the engagement amongst group members.

How To Upload A Video To LinkedIn 

  • Step 1.  Create SlideShare.net Account and add application on LinkedIn.
  • Step 2.  Upload a video to YouTube.
  • Step 3.  Upload a presentation to your SlideShare account.
  • Step 4.  Insert your YouTube link in the first slide of your presentation.
  • Step 5.  Publish the SlideShare presentation on your profile.

How To Use LinkedIn As A Professional Journalists

  • Get noticed for the work you do.
  • Share your stories.
  • Increase your story’s visibility.
  • Follow companies and employees.
  • Keyword search for research or story ideas.
  • Look up sources and find experts.
  • Build a network.
  • Confirm a rumor.
  • Use connections to get a great assignment.
  • Get responses from non-PR types.

LinkedIn Mistakes

  • Not writing your own summary.
  • Having a bad photo (or none at all).
  • Sending generic invitations.
  • Using LinkedIn like Facebook.
  • Not updating your profile enough.
  • Being inconsistent.
  • Posting negative comments.
  • Misusing LinkedIn’s blogging platform.
  • Not using keywords.
  • Not building relationships before asking for favors.

Social Media (Twitter)

Twitter

Twitter is an online social networking service that enables users to send and read 140-character “tweets”. It is for registered users only. Non-users can only read profiles. Each person has their own individual timeline consisting of their tweets. People who follow each other can send private messages to other users. The people they follow show up on their timeline in a time ordered system, showing the most recent tweets at the top. Twitter is considered to be a micro blogging tool.Twitter also allows users to post photos and 30-second video content. Users can share other material by “retweeting” other users material. The headquarters for Twitter is based in San Francisco, California. It was created March 21, 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass. The site launched July 15, 2006 when Jack Dorsey sent out the first tweet ever. There 332 million active users on Twitter. The name was inspired by the photo-sharing site Flickr.

Good Twitter Practice For Journalists

  • Tweet your beat – tweeting regularly about the subjects you cover.
  • Use hashtags for context.
  • Cite your sources.
  • Share what you’re reading.
  • Use the RT button to curate.
  • Have a voice that is credible and reliable, but also personal and human.
  • Link to external material.
  • Listen and respond to others.
  • Provide information that adds value.
  • Engage your readers.
  • Promote the most interesting and useful content for audiences.

Pitfalls To Be Avoided

  • Tweeting or retweeting information as fact that isn’t verified.
  • Misquoting or neglecting to properly quote someone.
  • Being boring and impersonal.
    Presenting controversial opinions without consulting your boss.

Journalism Outlets Using Twitter Well

  • CNN
  • WSB-TV
  • Buzzfeed News
  • ESPN

Journalists Using Twitter Well

  • Max Blau
  • Gabby Noone
  • Arabelle Sicardi
  • Thomas Wheatley

Twitter Fails

  • Not thinking a tweet through.
  • Inappropriate content.
  • Unintentional tweet/logged into wrong account.
  • Sabotage.
  • Negative Hashtag takeover.

Hashtags

  • Used to categorize content and relevancy.
  • Able to see all tweets using the same hashtag.
  • Can be placed anywhere within a tweet.
  • Hashtags often become popular and trend.
  • Don’t over do it #toomanyhashtags

Helpful Tips

  • About online personality
  • Interaction with followers
  • Make tweet calendar to plan content and regular schedule.
  • More interaction and less promotion.
  • Professional information and advice.
  • Show appreciation for your followers.

 

 

Social Media (Facebook)

 

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Before finalizing on Facebook, it was originally known as “The Facebook”. Mark Zuckerberg created Facebook while still enrolled in college at Harvard University. The social networking site launched in 2004. It was only available for Harvard students at the time, but extended to colleges in Boston, then the other Ivy League schools. After a successful two years it extended its audience to users 13 and above. It allows users to make statuses, upload photos, videos, and other web links. Facebook allows you to reach and keep in touch with users all over the world.

Tips For Journalists

  • Consider joining Facebook groups on topics related to your beat or area of interest to see what is being discussed and keep up to date on issues. These groups can provide you with sources for info as well as discussion and support with fellow news gatherers.
  • Take advantage of Facebook’s format by sharing behind-the-scenes photos and videos of your journalistic process.
  • Engage with your Facebook community. Hold Q&A sessions, enable replies on your content, and encourage participatory journalism from your audience.
  • Use Facebook’s Graph to find sources and content around stories you’re reporting.
  • Use Interest Lists. They enable journalists covering specific beats to better organize and stay updated with their sources on Facebook.

Pitfalls

  • Avoid using your private Facebook page as a means to communicate to your audience.
  • There’s a 5,000 follower limit but creating a page will help you reach a bigger audience.
  • Writing too long of a post.
  • If you have news that is valuable to your audience, pitch the headline and have a link to direct them to your website for the full length story.
  • Being too opinionated and not giving facts of the article or the richness of the story.
  • Give the facts and tell the story the way it was intended to be told.

Journalism Outlets Use Facebook Well

  • National Geographic
  • BBC News
  • CNN Breaking News
  • ESPN
  • New York Times

Top Facebook Journalists

  • Maria Shriver
  • Nicolas Kristof
  • Dr. Sanjay Gupta

Journalists Related Facebook Pages vs Personal Accounts

  • Profiles represent individual people, while pages offer unique tools to communicate ideas from the business, brand, organization, even public figures.
  • When someone likes a page, they are able to see what the page has published in their News Feed.
  • People can only have one profile, but are able to manage multiple pages.
  • Pages have features that let people assign different roles while managing the page.

Ways Journalists Can Fail Using Facebook

  • Some time journalist get false information about stories.
  • Can hurt the credibility of the journalist and the organization as a whole.
  • The Facebook Pages’ feature is not advertised enough, only know for its profile pages.
  • Sometimes pages are not raunchy, or not important.
  • Pages can be very bias.

Building A Digital Audience

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News and blogging content is not just for entertainment. It is published to inform or share information to its respected readers, and also for them to share to the next engaged reader. What is the purpose of the content if there isn’t at least one reader taking interest in every post the author writes. One person is okay, but of course you want more. The material is not just for the author’s eye, which is pointless.

There’s only one-way to be able to measure how successful your content is. You have to track and measure all analytics for each posting. How do you see if something is successful? You check everything out. The only way you know your bank account is growing is by checking and measuring if there is money being added to the account however you frequently want to add.

Content without goals are nothing. Do you want 1,000 views on this article? Do you want your audience online to increase by a certain percentage over a time period? Benchmarks need to be set in order to achieve success.

Web analytics software is the best way to track your content that is published. So many different types of this software are available for someone to use online at their own convenience. This software can help you track the most important elements that make your content popular. Key points like page views, visitors and unique visitors being compared, engagement and referrers, are all equally important to help measure your content.

The use of Search engine optimization and social media are also just as important. Social media allows you to share your content to your followers, but also each individual in the world. It probably has never happened that every single person in the world has seen the same webpage, but the possibility is there with social media. Google, Yahoo, and DuckDuckGo are all search engines that readers use on a daily. Pushing your content to the top of search pages can also drive views to your online work. If it is searchable, it is findable. So make your content easy to find, and you will have readers in no time.