Social Media (Tumblr)

Tumblr-GIFs-01

Tumblr is a microblogging website that allows any individual to become a blogger. Tumblr was founded by David Karp in 2007, and has been owned by Yahoo! ever since 2013. It allows users to post multimedia content into the form of a short-form blog. It allows users to follow other users and also make their accounts private. Tumblr hosts over 287.6 million blogs. The company’s headquarters are based in New York City.

How does Tumblr differ from other social media? 

  • A platform that largely caters to millennials.
  • Most known for its humorous GIFs, but the possibilities are endless.
  • Unlimited post character count and the prominent place that is given to visual content.
  • Tumblr is the platform of choice for many brands, such as Kraft or Sephora, to showcase the culture around their products.
  • Recipes, tutorials and how-tos are some of the angles of a brand’s social storytelling that definitely belong on Tumblr.

What is Tumblr good for? 

  • Recipes, tutorials and how-tos are some of the angles of a brand’s social storytelling that definitely belong on Tumblr.
  • Fanfiction and story telling.
  • Sharing stories that are heavily covered in the media.

Pros:

  • Simplicity
  • Internal community
  • Brevity

Cons: 

  • Design Limitations
  • Unavailable
  • Lack of Monetization

Journalists using Tumblr: 

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