Social Media (Periscope)

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Twitter recently added a product extension to its catalog. Making itself more relevant then it already was. The owners of Twitter decided to buy an app that allows individuals to become more “in the moment”. This is where Periscope comes into play. Periscope is a live video streaming application for IOS and Android. It was developed by Kayvon Beykpour and Joe Bernstein. The two came up with the idea while traveling abroad in 2013. He wanted to see about the protests that were happening in Istanbul. He could read what was going on, but he could not see, and that is what sparked the idea behind Periscope. They started the company February 2014, and Twitter acquired in 2015.

What is Periscope good for?

  • Periscope is great for journalists. Especially those that are on the go. You can live stream stories and get a conversation started anywhere you are.
  • Finding and speaking to you target market.
  • Letting your audience know who you are.

Can Periscope empower journalists?

  • It can!
  • But only if used correctly.
  • Picture mainstream media picking out the pieces of what they think composes a great story… Now, picture journalists of the people, like yourselves, reporting and spreading the whole, real truth.
  • Remember people, this is LIVE.

Tips for Periscope users:

  • Be consistent.
  • Interact.
  • Quality (examples: lighting/no shadows, steady hand, clear voice with minimal background noise).
  • Report on what YOU are interested in,
  • Always include a photo, a bio, and a link to your website.
  • Good at multitasking.
  • Don’t use this if you are trying to stream a live or paid event. That is where the app has been having a bit of trouble with.
  • Do not apologize (I’m sorry….whoops sorry, oops sorry!) Unless you actually offend a follower
  • Do not keep going if you aren’t picking up any views. Start over with a fresh & catchy title.
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