Social Media (Twitter)


Twitter is an online social networking service that enables users to send and read 140-character “tweets”. It is for registered users only. Non-users can only read profiles. Each person has their own individual timeline consisting of their tweets. People who follow each other can send private messages to other users. The people they follow show up on their timeline in a time ordered system, showing the most recent tweets at the top. Twitter is considered to be a micro blogging tool.Twitter also allows users to post photos and 30-second video content. Users can share other material by “retweeting” other users material. The headquarters for Twitter is based in San Francisco, California. It was created March 21, 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass. The site launched July 15, 2006 when Jack Dorsey sent out the first tweet ever. There 332 million active users on Twitter. The name was inspired by the photo-sharing site Flickr.

Good Twitter Practice For Journalists

  • Tweet your beat – tweeting regularly about the subjects you cover.
  • Use hashtags for context.
  • Cite your sources.
  • Share what you’re reading.
  • Use the RT button to curate.
  • Have a voice that is credible and reliable, but also personal and human.
  • Link to external material.
  • Listen and respond to others.
  • Provide information that adds value.
  • Engage your readers.
  • Promote the most interesting and useful content for audiences.

Pitfalls To Be Avoided

  • Tweeting or retweeting information as fact that isn’t verified.
  • Misquoting or neglecting to properly quote someone.
  • Being boring and impersonal.
    Presenting controversial opinions without consulting your boss.

Journalism Outlets Using Twitter Well

  • CNN
  • WSB-TV
  • Buzzfeed News
  • ESPN

Journalists Using Twitter Well

  • Max Blau
  • Gabby Noone
  • Arabelle Sicardi
  • Thomas Wheatley

Twitter Fails

  • Not thinking a tweet through.
  • Inappropriate content.
  • Unintentional tweet/logged into wrong account.
  • Sabotage.
  • Negative Hashtag takeover.


  • Used to categorize content and relevancy.
  • Able to see all tweets using the same hashtag.
  • Can be placed anywhere within a tweet.
  • Hashtags often become popular and trend.
  • Don’t over do it #toomanyhashtags

Helpful Tips

  • About online personality
  • Interaction with followers
  • Make tweet calendar to plan content and regular schedule.
  • More interaction and less promotion.
  • Professional information and advice.
  • Show appreciation for your followers.




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