Social Media (LinkedIn)


LinkedIn is a social networking site designed specifically for the business community. The goal is to allow registered users to connect and establish networks with people they know and trust professionally. Back in 2012, LinkedIn made the endorsement process much easier than it had been in previous years. The tool provides credibility, it is a networking tool for online marketers and it shows that you care about the people that work with you. Great for building your professional brand and engaging your professional network. As with any other social media outlet, it is important to stay tuned in to your LinkedIn profile. It is reccomended that you download the app onto your phone if you are able. The application allows for you to get consistent notifications that can be silenced. Make sure to check your LinkedIn profile 2-3 times a week and keep your profile updated to achieve proper balance of the media tool.

How To Guide

  • Load a Resume with the “add experience” tab
  • Use your most relevant experience in your targeted field (i.e Retail versus broadcasting jobs)
  • Use “professional” name
  • Profile Photo: Relatable profile photo (should look like you, take up 60 percent of photo, and wear what you would wear to work)

How To Make Connections 

  • Post status updates daily.
  • Engage with your connections’ updates.
  • Personalize connection requests.
  • Add your LinkedIn URL to your email signature.
  • Join and participate in groups.
  • Add keywords to your profile.
  • Post content to LinkedIn’s publishing platform.

Tips For LinkedIn Group Usage

  • It is suggested to focus on 3-5 groups.
  • 2-3 times a week.
  • Focus on the most popular discussions and give feedback to comments.
  • Graduate to starting your own discussion.
  • Encourage the engagement amongst group members.

How To Upload A Video To LinkedIn 

  • Step 1.  Create Account and add application on LinkedIn.
  • Step 2.  Upload a video to YouTube.
  • Step 3.  Upload a presentation to your SlideShare account.
  • Step 4.  Insert your YouTube link in the first slide of your presentation.
  • Step 5.  Publish the SlideShare presentation on your profile.

How To Use LinkedIn As A Professional Journalists

  • Get noticed for the work you do.
  • Share your stories.
  • Increase your story’s visibility.
  • Follow companies and employees.
  • Keyword search for research or story ideas.
  • Look up sources and find experts.
  • Build a network.
  • Confirm a rumor.
  • Use connections to get a great assignment.
  • Get responses from non-PR types.

LinkedIn Mistakes

  • Not writing your own summary.
  • Having a bad photo (or none at all).
  • Sending generic invitations.
  • Using LinkedIn like Facebook.
  • Not updating your profile enough.
  • Being inconsistent.
  • Posting negative comments.
  • Misusing LinkedIn’s blogging platform.
  • Not using keywords.
  • Not building relationships before asking for favors.

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