Social Media (Facebook)

 

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Before finalizing on Facebook, it was originally known as “The Facebook”. Mark Zuckerberg created Facebook while still enrolled in college at Harvard University. The social networking site launched in 2004. It was only available for Harvard students at the time, but extended to colleges in Boston, then the other Ivy League schools. After a successful two years it extended its audience to users 13 and above. It allows users to make statuses, upload photos, videos, and other web links. Facebook allows you to reach and keep in touch with users all over the world.

Tips For Journalists

  • Consider joining Facebook groups on topics related to your beat or area of interest to see what is being discussed and keep up to date on issues. These groups can provide you with sources for info as well as discussion and support with fellow news gatherers.
  • Take advantage of Facebook’s format by sharing behind-the-scenes photos and videos of your journalistic process.
  • Engage with your Facebook community. Hold Q&A sessions, enable replies on your content, and encourage participatory journalism from your audience.
  • Use Facebook’s Graph to find sources and content around stories you’re reporting.
  • Use Interest Lists. They enable journalists covering specific beats to better organize and stay updated with their sources on Facebook.

Pitfalls

  • Avoid using your private Facebook page as a means to communicate to your audience.
  • There’s a 5,000 follower limit but creating a page will help you reach a bigger audience.
  • Writing too long of a post.
  • If you have news that is valuable to your audience, pitch the headline and have a link to direct them to your website for the full length story.
  • Being too opinionated and not giving facts of the article or the richness of the story.
  • Give the facts and tell the story the way it was intended to be told.

Journalism Outlets Use Facebook Well

  • National Geographic
  • BBC News
  • CNN Breaking News
  • ESPN
  • New York Times

Top Facebook Journalists

  • Maria Shriver
  • Nicolas Kristof
  • Dr. Sanjay Gupta

Journalists Related Facebook Pages vs Personal Accounts

  • Profiles represent individual people, while pages offer unique tools to communicate ideas from the business, brand, organization, even public figures.
  • When someone likes a page, they are able to see what the page has published in their News Feed.
  • People can only have one profile, but are able to manage multiple pages.
  • Pages have features that let people assign different roles while managing the page.

Ways Journalists Can Fail Using Facebook

  • Some time journalist get false information about stories.
  • Can hurt the credibility of the journalist and the organization as a whole.
  • The Facebook Pages’ feature is not advertised enough, only know for its profile pages.
  • Sometimes pages are not raunchy, or not important.
  • Pages can be very bias.
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