The digital world was an amazing addition to the world of journalism. Many companies are adopting the direction it is going in and strictly using the web, and a little focus on print. Major news reporting corporations like The Huffington Post, New York Times, Washington Post, and CNN all have made the switch to the digital community. Unfortunately, CNN has been the leader in digital news ever since its launch in late 1995. CNN is the number one desktop website, but it also holds highest number for traffic on its mobile app or site.
Global Journalist hosted a special episode with Meredith Artley, editor in chief of CNN Digital. Ms. Artley touched on the subjects of the impact of social media on news, competing with startups, and the future of digital journalism. In her first answer she goes on to talk about the exponential growth in technology over time since she has started, it has grown tremendously. Majority of individuals spend most of their time on their phone or laptop/tablet. The multiple channels in the digital world are what make it difficult she summarizes. Artley said, “I think it’s all about choosing the right channels to display your content.” Selection is key because each decision you make could focus on a different targeted audience in each segment.
Like most innovative companies, CNN loves the challenge from startup competitors. Buzzfeed is a huge competitor towards CNN Digital. Meredith makes it known that they are watching them and know how they are maneuvering as a competitor. CNN holds an edge with a 24-hour new cycle. I love that she doesn’t take any offense towards this question and goes on to explain that they are watching all competition so they can continue to stay ahead in the digital era.
The newsroom is changing. The reader or viewer is more integrated in the process organizations take to content curating. Great services start with the worry of customers, and that is how you build loyal patrons. CNN caters to their readers and that is a reason they are very successful.
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CNN WRAPS 2015 AS DIGITAL NEWS LEADER
Printed stories and videos are like books with a movie, the visual is most likely better. Videos can add more to the experience. In chapter seven, “Telling Stories With Video”, Mark Briggs explains the story about a one-legged boy playing baseball with kids who did not have disabilities. This video showed Charles Bertram executing excellent video storytelling. This video went viral, but if Bertram would have just stuck to doing still shots like he had began to do, the story wouldn’t have had as much success. That is just like reading about a spectacular basketball play, but you couldn’t see it. The story would not serve any purpose without the video.
The use of video does give journalism a sense of versatility. Briggs mentions that the quality for videos can fluctuate. In print, the quality of writing doesn’t really vary like video. A crappy article just isn’t tolerated in the market, but a poor quality video can be game changing. Poor quality videos in some cases beat the advertisement that had over a million-dollar budget. That is why you see people with barely any videography experience getting tons of exposure. The use of Vine also shows the flexibility in quality of videos. Film dreamers are gaining millions of followers off of a six-second video.
I love where Briggs talks about proper interviewing etiquette. That moment in a conversation with someone, and all they’re doing every time you speak is say “Uh-huh”, “I see”, and “Really?” are really annoying. It’s not okay when just conversing with an individual, so do not do it during an interview. Potentially doing this can mess up the sound bite for the clip.
Every journalist should have some type of blogging or micro blogging account. Chapter two in Mark Briggs book is about blogging and micro blogging. Passing on information through these channels is very beneficial. Amazing accounts can attract readers and viewers from all over the world. Word of mouth is excellent for blogs, because someone could read your post and share the link with someone. After that someone reads it they could pass it on. Just by someone tweeting the link with a hash tag on Twitter allows it to be seen by everyone searching that hash tag.
The concept of micro blogging was a very curious one I must say. I never really looked at Twitter as a micro blogging tool, or anything in a micro blogging tool for that matter. The comparison of it as an instant messaging journal was cool to me. It is very true. Short Twitter posts are almost like instant messaging, just in a different platform. AOL instant messaging was just a screen between you and one person, but Twitter is more public than so private. Many of Tweeters can see your conversations with one person. I agree with the point of view Briggs has on why micro blogging is important.
The attention span in the digital age for individuals is very short. Long, cluttering information normally gets looked over. A lot of individuals do not even watch the news anymore, just because it is easier to follow that organizations Twitter account and read their tweets throughout the day. Almost every tweet includes a link to the story on their website to allow you to get more on stories of interest. It also allows the consumer to be selective and not feel forced on certain information.
Briggs section on how to create a blog was very helpful. He explains how each blog has a title, a good short description/catchphrase, and a mission statement. I have a blog of my own and do not have all three components prepared for the readers of my blog. I know adding this will make my blog just a little bit more effective. He goes on to say blog at least once a day. It is hard to do with school and work, but I know I need to do it every single day.
Imagine all the readers for your blog coming to your page every day and checking for new content, but you don’t have new content for a few days. That will begin to annoy your readers and lose interest. That person reading will not have a reason to come back to your blog the next day. They should always look forward to the next post. Photography usage on a blog is major key. No one wants to visually see anything without pictures; if they did they would want all of your posts in a book. Photos, screenshots, and videos will help your blog tremendously.
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The world of digital journalism is in its early stages. Although it has been around for some time, it is just reaching the beginning of its potential. With the growth of new technology, the new digital world will be a huge success. Everyone is on their phone now, their computer, or their tablet. The Internet is a powerful source for knowledge. You can learn pretty much anything over the World Wide Web.
Mark Briggs, author of Journalism Next, explains to us the power of the Internet in the first chapter titled “We Are All Web Workers Now”. Journalists have to be well rounded. You have to be able to do print and online work. The Internet allows us to connect with one another easily and regularly. The Internet provides us with the power to reach individuals all over the world with the click of a simple button.
Briggs goes on to get you hip to digital information terminology. I am glad he did this because I did not know how bytes and bits work. One byte contains eight consecutive bits. Large Internet files are slower to download, and with knowing the types of measurements will be able to help the average person recognize the size of downloads to their computer. He mentions some file transfer sites, but he forgot to mention one that I use and think is very successful, Dropbox. Dropbox is a wonderful tool to use to transfer huge files and it allows the user to download right to their computer or laptop. It is as simple as sharing a folder with that user, and you can also attach multiple users to the folders to allow them to have access.